Just keep it simple: a field experiment on fundraising letters
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چکیده
منابع مشابه
Keep It Simple
league will ask, ‘So what?’ Again, you don’t have to ask that yourself, but if you did and couldn’t answer it, you’re in trouble. 6. Remember that your talk or writing really works on two levels, one where you make your point and a second where your ‘metacommentary’ explains to your students or colleagues how and how not to take it, using phrases of the ‘What I’m saying’ or ‘What I’m not saying...
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1. First of all, it should be very clear that this single-centre data retrospective analysis cannot be compared with multicentre RCTs such as Nordic, BBC, Cactus etc. By the very nature of this type of analysis, a natural selection bias cannot be excluded. 2. The authors mention that both groups are comparable in terms of baseline characteristics; however, looking at the angiographic baseline c...
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ژورنال
عنوان ژورنال: International Journal of Nonprofit and Voluntary Sector Marketing
سال: 2007
ISSN: 1465-4520,1479-103X
DOI: 10.1002/nvsm.293